In 2018 the percentage of Brazilians who had some balance in investment products remained at 42% - the same percentage of last year's survey.

However, the survey shows that of the 33% of Brazilians who saved in 2018, 48% invested in financial products - in 2017 that percentage was of 42%. The survey also shows that only 23% decided to invest in a new application last year, while 59% invested in the same financial products they had already invested in previous years.

See the Brazilian investors profile below.

Being the national preference, the savings account is the main destination of Brazilian investors’ economies. The predominant profiles are those aged more than 25, higher education, income higher than two minimum wages and belonging to the Southeast, South and Central West regions (39%). The North and Northeast have very timid participation in investments in general, not only in the savings account.

When the income is exclusively analyzed, 44% of people who receive more than ten minimum wages declare keeping money in a savings account. The percentage drops to 28% of those interviewed who earn up to two minimum wages.

This year's survey brings a new feature: we asked respondents what media they use to apply their money. And the result was that 70% of Brazilians investors prefer the traditional way of personally going to the bank to carry out their applications.

There are those who prefer the convenience of technology in their favor, 29% take advantage of the market modernization and use banking apps and 14% turn to bank websites - those who prefer to apply in this way are concentrated in the A / B classes and earn more than five minimum wages.